Our Story

Lucky 21 began selling on Amazon in 2013 with a focus in Apparel. With decades of experience in the retail sector, we understood the importance of profit margins, inventory turn, and open-to-buy planning. By applying these abilities, we quickly grew to become a high-volume seller with an expansive catalog.

 

In 2016, forecasting the needs of brand owners, we began an initiative toward exclusive brand representation. Through exclusive partnerships, we are able to help brands maximize profitable direct to consumer sales while protecting the integrity and identity of the brand and its products.

 

Today Lucky 21 represents over 50 national brands and has a staff of over 40 full-time employees.

2013

12.5%Begins Selling on Amazon

2015

25%Lucky 21 Partners with Kidstown

2016

37.5%Launches Exclusive Partnerships by Specializing in Brand Representation

2017

45%Partners with Large Children's Wholesaler to Represent Their Entire Brand Portfolio

2018

50%Partners with Large Men's Wholesaler to Represent Their Entire Brand Portfolio

2019

55%New Corporate Office/Processing Center and Launched Account Management Model

2020

65%-Doubled the Size of the eCommerce Team
-Additional Warehouse Space, 30,000’ Total

2021

100%-Projections Show Increased Earnings for Amazon Sales

Top 1% of Amazon Sellers

Rated as a #1 Best Seller in Many Categories

20,000 + Active Listings

100%

Revenue Growth each year for 4 years running

100%

Partner Satisfaction

Ready to Go?