Our Story

Lucky 21 began selling on Amazon in 2013 with a focus in Apparel. With decades of experience in the retail sector, we understood the importance of profit margins, inventory turn, and open-to-buy planning. By applying these abilities, we quickly grew to become a high-volume seller with an expansive catalog.


In 2016, forecasting the needs of brand owners, we began an initiative toward exclusive brand representation. Through exclusive partnerships, we are able to help brands maximize profitable direct-to-consumer sales while protecting the integrity and identity of the brand and its products.


Today Lucky 21 represents over 100 national brands and has a staff of over 40 full-time employees.


12.5%Begins Selling on Amazon


25%Lucky 21 Partners with Kidstown


37.5%Launches Exclusive Partnerships by Specializing in Brand Representation


45%Partners with Large Children's Wholesaler to Represent Their Entire Brand Portfolio


50%Partners with Large Men's Wholesaler to Represent Their Entire Brand Portfolio


55%New Corporate Office/Processing Center and Launched Account Management Model


65%-Doubled the Size of the eCommerce Team
-Additional Warehouse Space, 30,000’ Total


72%-Projections Show Increased Earnings for Amazon Sales
-Expanded to Walmart.com


100%-Capitalize on our Growth to Expand our Capabilities
-Expanded Photo Studio

Top 1% of Amazon Sellers

Rated as a #1 Best Seller in Many Categories

20,000 + Active Listings


Revenue Growth each year for 4 years running


Partner Satisfaction

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